La'uf
La'uf
Designing an emotionally lightweight reflection experience
Designing an emotionally lightweight reflection experience
Client:
Role:
Scope:
Timeline:
Platform:
Client:
Role:
Scope:
Timeline:
Platform:
Aviad Shinwell
Product Designer (UX/UI)
Research, User Flows, UX Strategy, UI Direction, Emotional Design System
3 Weeks, UX Research & Product Exploration
Mobile App · Emotional Reflection Experience
Aviad Shinwell
UX/UI Designer
UX, UI
Ongoing project
Mobile app
The problem
The problem
Many people end their day carrying emotional noise: unfinished thoughts, self-criticism, stress, and mental overload. La’uf was designed to help users pause, reflect, and emotionally process their day through a guided and lightweight experience.
Many people end their day carrying emotional noise: unfinished thoughts, self-criticism, stress, and mental overload. La’uf was designed to help users pause, reflect, and emotionally process their day through a guided and lightweight experience.
Design Goal
Design Goal
Create an emotionally safe and lightweight reflection experience that encourages consistency, reduces overwhelm, and helps users build self-awareness through small daily interactions.
Create an emotionally safe and lightweight reflection experience that encourages consistency, reduces overwhelm, and helps users build self-awareness through small daily interactions.
Understanding Different Emotional Needs
Understanding Different Emotional Needs
I conducted user interviews and developed 5 distinct personas representing a wide range of ages, lifestyles, and emotional needs:
Guy (45, divorced father, army officer) - emotional burnout & leadership
Ruthie (30, newly married, hi-tech) - career vs. family pressure
Avigail (12, religious teen) - identity, confidence, ADHD
Moshe (26, Haredi) - torn between tradition and independence
Yael (17, gifted student) - body image, social anxiety
I conducted user interviews and developed 5 distinct personas representing a wide range of ages, lifestyles, and emotional needs:
Guy, 45, divorced father, army officer, emotional burnout & leadership
Ruthie, 30, newly married, hi-tech. career vs. family pressure
Avigail, 12, religious teen, identity, confidence, ADHD
Moshe, 26, Haredi, torn between tradition and independence
Yael, 17, gifted student, body image, social anxiety
I conducted user interviews and developed 5 distinct personas representing a wide range of ages, lifestyles, and emotional needs:
Guy (45, divorced father, army officer) - emotional burnout & leadership
Ruthie (30, newly married, hi-tech) - career vs. family pressure
Avigail (12, religious teen) - identity, confidence, ADHD
Moshe (26, Haredi) - torn between tradition and independence
Yael (17, gifted student) - body image, social anxiety
Translating Reflection Into Action
Translating Reflection Into Action
Defined 3 key flows for the MVP: Home · Debrief Form · Daily Summary
Mapped emotional states and how users “transition” through the reflection
Simplified the UX to avoid overwhelm
Designed feedback system using visual metaphors (eggs, birds, flight)
Design Principles
Design Principles
Emotional lightness
Structured reflection
Gentle motivation
Playful but respectful interactions
Soft visual language
Reduced cognitive overload
Soft, rounded design
Light colors (sky blues, warm sand, soft greens)
Playful, yet respectful
Typographic choices that feel hand written or airy
Users choose their own “bird avatar”
Soft, rounded design
Light colors (sky blues, warm sand, soft greens)
Playful, yet respectful
Typographic choices that feel (hand-written
Users choose their own “bird avatar”
Next steps
Next steps
Finalize the 3 MVP screens
Design onboarding and avatar selection
Build interactive prototype for testing
Conduct first usability sessions
Validate emotional engagement and retention
What engages & motivates the user?
What engages & motivates the user?
This project is still in progress. I’d love to share more in a conversation!
This project is still in progress. I’d love to share more in a conversation!