Buy the look
Buy the look
A personalized fashion shopping app featuring virtual try-on and intelligent styling
A personalized fashion shopping app featuring virtual try-on and intelligent styling
Buy the look
A personalized fashion shopping app featuring virtual try-on
and intelligent styling
Client:
Role:
Duration:
Tools:
Hila Kirshenfeld
UX.UI
6 weeks
Figma, Miro
Client: Hila Kirshenfeld
Role: UX Research, Product & UI Design
Duration: 6 weeks
Tools: Figma, Miro
Overview
Overview
A fashion-tech app that helps users easily recreate and shop complete outfits inspired by social media. Designed to simplify the path from inspiration to purchase, with a scalable MVP prototype built for fundraising and product validation.
A fashion-tech app that helps users easily recreate and shop complete outfits inspired by social media. Designed to simplify the path from inspiration to purchase, with a scalable MVP prototype built for fundraising and product validation.
Challenge
Challenge
Users loved finding outfit inspiration online, but struggled to translate it into actual purchases. Through 50 user interviews and prototype testing, we discovered a clear need for ready-to-shop outfit suggestions with contextual product details - not endless item lists.
Users loved finding outfit inspiration online, but struggled to translate it into actual purchases. Through 50 user interviews and prototype testing, we discovered a clear need for ready-to-shop outfit suggestions with contextual product details - not endless item lists.
Users loved finding outfit inspiration online, but struggled to translate it into actual purchases. Through 50 user interviews and prototype testing, we discovered a clear need for ready-to-shop outfit suggestions with contextual product details - not endless item lists.
User insights
User insights
We conducted extensive research, including questionnaires and interviews with 50 participants, to understand how people shop for fashion online.
Top Findings:
Overwhelm from too many products and unclear fit.
Lack of personalization or guided styling.
Frustration with returns and inaccurate sizing.
We conducted extensive research, including questionnaires and interviews with 50 participants, to understand how people shop for fashion online. Top Findings:
Overwhelm from too many products and unclear fit.
Lack of personalization or guided styling.
Frustration with returns and inaccurate sizing.
We conducted extensive research, including questionnaires and interviews with 50 participants, to understand how people shop for fashion online.
Top Findings:
Overwhelm from too many products and unclear fit.
Lack of personalization or guided styling.
Frustration with returns and inaccurate sizing.
Personas
Personas
We developed 3 key personas representing our core user segments: Alex (Vacation Planner), Emily (Style Upgrader), and Sarah (Busy Shopper). Their stories helped define emotional and functional user needs that shaped product decisions.
We developed 3 key personas representing our core user segments: Alex (Vacation Planner), Emily (Style Upgrader), and Sarah (Busy Shopper). Their stories helped define emotional and functional user needs that shaped product decisions.
Alex
The efficient shopper
Age
Education
Status
Occupation
Location
Tech literate
32
Business
Single
Theater manager
London
High
Bio
Alex is a busy professional from London who values convenience and efficiency. He prefers online shopping for its speed and simplicity, looking for a smooth, no-friction experience that fits his tight schedule.
Core needs
Fast and intuitive shopping flow.
Reliable sizing and product consistency.
Minimal steps to complete a purchase.
Frustrations
Inconsistent sizing across brands.
Delayed deliveries and poor logistics.
Difficult or unclear return processes.
I just want to find something that fits, quickly and without hassle
Emily
The trend explorer
Age
Education
Status
Occupation
Location
Tech literate
28
Marketing
Single
Marketing executive
New York City
High
Bio
Emily is a fashion-forward professional who loves discovering new brands and styles. She enjoys expressing her personality through fashion and seeks inspiration and authenticity in every purchase.
Core needs
Variety in style and price options.
Easy discovery of ethical, unique brands.
A visually inspiring shopping experience.
Frustrations
Inconsistent sizing and misleading product photos.
Slow deliveries and poor communication.
Overwhelming choice with no personalized guidance.
I love exploring fashion online, I just wish it felt more curated and personal
Sara
The comfort seeker
Age
Education
Status
Occupation
Location
Tech literate
46
Marketing
Single
Stay-at-home mom
California (suburban)
Low
Bio
Sara is a stay-at-home mom from a suburban area in California. She prefers online shopping as it allows her to shop from the comfort of her home without needing to visit physical stores with her children. Sarah looks for comfortable and affordable clothing options that suit her casual lifestyle.
Core needs
Simple, trustworthy shopping flow.
Clear product visuals and accurate sizing.
Affordable and comfortable everyday wear.
Frustrations
Confusing product descriptions.
Low-quality or ill-fitting items.
Lack of trust due to inconsistent experiences.
Shopping online should be easy — I just need to trust what I see.
Scenarios
Scenarios
By mapping each persona’s daily context and goals, we revealed diverse motivations and user journeys from vacation packing to workwear upgrades. These scenarios inspired the app’s modular feature set and guided UX priorities.
In the next phase we explored the experiences of our three personas:
Alex, Emily, and Sarah, as they navigate their fashion needs through the fashion app. Each individual presents unique preferences, challenges, and expectations, offering insights into the diverse user base of the app. Through their stories, we uncover design ideas, ask questions and write comments that shape the app's features and functionalities, catering to a wide range of user profiles and scenarios.
Key insights
Key insights
From all research and persona exploration, three actionable insights emerged:
Users want full ready-to-wear looks, not product grids.
Personal guidance and tone create trust and reduce hesitation.
Simplified browsing improves satisfaction and intent to purchase.
From all research and persona exploration, three actionable insights emerged:
Users want full ready-to-wear looks, not product grids.
Personal guidance and tone create trust and reduce hesitation.
Simplified browsing improves satisfaction and intent to purchase.
From all research and persona exploration, three actionable insights emerged:
Users want full ready-to-wear looks, not product grids.
Personal guidance and tone create trust and reduce hesitation.
Simplified browsing improves satisfaction and intent to purchase.
Core UX decision
Core UX decisions
Smart Outfit Card: Designed interactive cards showing 2–3 curated looks per occasion, allowing quick comparisons and direct purchase.
Visual Discovery Feed: Implemented a “fashion fairy” assistant and visual inspiration feed to guide users conversationally and reduce cognitive load.
Scalable Design System: Created a Figma-based system with reusable components for faster iteration and consistent experience across future features.
Smart Outfit Card - Designed interactive cards showing 2-3 curated looks per occasion, allowing quick comparisons and direct purchase.
Visual Discovery Feed - Implemented a “fashion fairy” assistant and visual inspiration feed to guide users conversationally and reduce cognitive load.
Scalable Design System - Created a Figma-based system with reusable components for faster iteration and consistent experience across future features.
Microcopy & tone of voice
Adopted the persona of “The Fashion Fairy” - a friendly, inclusive voice designed to build user trust and reduce friction.
Guiding Principles:
Supportive & human (“I’m here to help you look your best”).
Simple & directive (“Select the occasion, I’ll do the rest”).
Inclusive & empowering (“Discover styles that truly reflect you”).
Reassuring about fit and sizing (“No tape measure needed — I’ve got you covered”).
Sitemap
Sitemap
A clear and intuitive structure organized around user goals:
Look: Explore curated outfits.
Fairy: Personal style assistant.
Cart: Quick checkout.
Profile: Personalization hub.
2 user modes were designed:
Onboarding mode - for first-time setup and measurement.
Repeat-use mode - fast access to frequently used features.
A clear and intuitive structure organized around user goals:
Look: Explore curated outfits.
Fairy: Personal style assistant.
Cart: Quick checkout.
Profile: Personalization hub.
2 user modes were designed:
Onboarding mode - for first-time setup and measurement.
Repeat-use mode - fast access to frequently used features.
Wireframes & scenarios
Wireframes & scenarios
Low-fidelity wireframes were designed to visualize key interactions:
Event-based outfit planning.
Budget and timeline integration.
Smooth onboarding flow for new users.
Low-fidelity wireframes were designed to visualize key interactions:
Event-based outfit planning.
Budget and timeline integration.
Smooth onboarding flow for new users.
UI Design & visual language
UI Design & visual language
High-fidelity screens showcase a clean, minimal interface highlighting product imagery and easy comparisons. The design emphasizes usability, readability, and emotional engagement.
High-fidelity screens showcase a clean, minimal interface highlighting product imagery and easy comparisons. The design emphasizes usability, readability, and emotional engagement.
Outcome & results
Outcome & results
Delivered interactive MVP prototype used for investor pitches.
Received highly positive feedback from stakeholders.
Validated the concept through user testing — over 70% described it as intuitive and enjoyable.
Built a strong base for future product development and funding.
Delivered interactive MVP prototype used for investor pitches.
Received highly positive feedback from stakeholders.
Validated the concept through user testing, over 70% described it as intuitive and enjoyable.
Built a strong base for future product development and funding.
Reflection
Reflection
This project deepened my understanding of how visual design, tone, and microcopy can merge into a seamless emotional UX.
Next step: integrating AI-based outfit recommendations for hyper-personalized styling.
This project deepened my understanding of how visual design, tone, and microcopy can merge into a seamless emotional UX.
Next step: integrating AI-based outfit recommendations for hyper-personalized styling.
Client: Hila Kirshenfeld
Role: UX.UI
Duration: 6 weeks
Tools: Figma, Miro
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